Why you should be using the 4-1-1 rule for your social media content

Why you should be using the 4-1-1 rule for your social media content

The rule was originally developed as a guideline for social media platform Twitter by Tipping Labs. The 4-1-1 rule was then popularised by Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. The rule states: “For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant […]

Why Your Business Needs to Post Regularly to Social Media

social media management

Businesses are, for the most part, aware of the impact of social media and its ability to drive traffic to their site and increase conversion rates. And yet, many businesses are still not making full use of this online marketing platform? While Facebook is shaking up their platform and creating polite panic in certain circles, […]

It’s not the sexiest Facebook marketing guide…

Facebook marketing guide…

but it’s worth a read if you’re serious about getting better at your marketing… Facebook has recently released a new guide on effective digital marketing test processes. Focussing on the data and the testing that helps you to better understand what it is your audience wants and when to give it to them, this guide […]

Click Start Your Business in 2018

Marketing Strategy - Click Start Your Business in 2018

The 2018 Telstra Small Business Intelligence Report just dropped online, and the results may surprise you! Delving into the complex relationship between consumers and small businesses, exploring the various challenges and opportunities in how they find, communicate and transact with each other. The bottom line is… If you’re not nailing it online, you’re going to […]

Social Media Trends to Watch in 2018

Social Media Trends to Watch in 2018

With 2018 already here (what?!) the bliss of the holidays is passing minute by minute, as we all settle back into the exciting year that will be 2018. Last year saw huge leaps and bounds in functionality and technology advancements across multiple platforms, which means that the pace will quicken in 2018 as the battle […]