With over 21 million active users in Australia, social media is no longer an option, it’s a necessity.
Your social media channels are intricately connected with all of your digital assets, a key component in your digital ecosystem. It is is the top channel for communicating with your audience at every level.
The relationship is established through organic social strategy and then reinforced through paid social campaigns.
It’s no longer a question of paid vs. organic, the marketing approach that genuinely pays off combines both in a way that makes each one stronger than if they were run independently.