Reach out to your audience on a regular basis. Keep in touch with the people who matter most, not just once but constantly – and you’ll have no problem reaching all of those potential customers!
By creating content that captivates them through organic strategies like storytelling or asking questions you give life to their digital assets every single day which then reinforce whatever paid campaigns are successful because they’re reaching out on both sides of things!
The landscape has changed: it’s no longer “paid” vs.”organic”. The right Mix makes each work better together