They Grew Our Bookings by over 60% in 6 months

  • Industry: Tourism

  • Company Size: 5+ Employees

  • Location: Queensland

A long standing and successful small tourism operator, with locations at both Caloundra and Bribie Island, they are a water-based safari company that offers small group tours of nature, wildlife and ancient volcanos aboard their clean and green JetSkis throughout Moreton Bay and the Sunshine Coast.

The Challenge

Reliant on tourism, the onset of COVID had a huge negative impact on their business and they were starting to get concerned. Due to decreased trading, the team had little to no budget spare to advertise. As the world started to turn again, the team needed someone to help them get back out there. Based on a recommendation from one of our clients, Ken and his company reached out to SIVACOM and asked for our help with submitting a grant application and the subsequent digital marketing support that their successful submission would require.

Critical Issues

  • COVID decimated the tourism industry in Queensland
  • Organic social media needed to be more consistent
  • Paid Advertising support was needed to boost bookings
  • Little to no budget available

“Seriously!”

They helped us gain a grant during some tough times and then used that grant to grow our bookings by over 60% in a 6-month period. Seriously, what more could you ask for in an agency? Thanks team, appreciate the effort you put in.

K. Jeffreys

Queensland

The Solution

Partnering with SIVACOM, we worked together to deliver a compelling grant submission which was accepted. Once approval as gained, we got to work to implement a cost effective, integrated marketing strategy, consistent and call to action focused organic scheduling, along with a strong and targeted advertising campaign over a period of 6 months.

Our solution included

  • Set up and ongoing social media management for Facebook and Instagram
  • Full set up of Google and Microsoft search assets
  • Development of still creative assets for social media
  • Development of tour video from raw footage of safaris
  • A dedicated Google and social media advertising campaign with targeted audiences
  • Constant review and analysis to ensure that the budget was always being used effectively.

The Successful Result

“They helped us gain a grant during some tough times and then used that grant to grow our bookings by over 60% in a 6-month period. Seriously, what more could you ask for in an agency? Thanks team, appreciate the effort you put in.”  Ken Jeffreys – Founder, Caloundra and Moreton Bay Jetski Hire and Ride.

The overall success of the campaign over a 6-month period, saved this long-standing small business, growing their bookings by 60% and setting them up for sustainable success into their now exciting future as Australia continues to return to the new normal for tourism operators.

“It was such a considered project, from working on securing the grant to getting the job done, we were thrilled with the highly focused targeting strategy we developed and delivered across search and social. We couldn’t be happier with the outcome for Ken and his team.”  Lauren Neilson – Director, SIVACOM

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