Digital advertising technology exists on the internet, including everything from paid social media, podcasts and banner adverts, through to digital billboards. It refers to any media marketing that is digitally displayed.
Advertising has evolved, no longer restricted to print publications, static billboards, television and radio. With the growth of the internet and the new technologies associated with it, new avenues of advertising in the digital realm are allowing businesses to reach and appeal to their ideal audiences with laser like precision.
As the challenges increase to meet the modern buyer’s expectations of continuous and cross-channel contact, while simultaneously experiencing personal communication; business must also keep up with the new advertising technologies and innovations that are appearing almost weekly.
The availability of new platforms, advert types, tracking methods, dynamic ad content, and the rise of video marketing, are all providing endless avenues for organisations to engage with their customers through multiple channels. Reaching your target audience has never been easier, especially when you know how to navigate the world wide web.
Partnering with Sivacom means access to multiple digital advertising experts, across multiple channells, all working towards your goals. We help you grow your presence online through the right digital advertising channels for your industry, to gain new enquiries, maintain existing relationships and develop new ones.
Utilising the SIVA principle in everything we do, we take a customer centric approach to your digital advertising. Understanding your customers through detailed data analytics, we can discover who your ideal client is, where they are, their age and their income, as well as what time they prefer to buy, and who they’re talking to for advice on their next purchase.