How RetPro Group Increased Organic Traffic by over 38% across 4 regional locations

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  • Industry: Retail Property

  • Company Size: 25+ Employees

  • Location: Queensland

RetPro Group is a specialist retail property service provider operating in key markets throughout Australia. Their pillars of expertise are Shopping Centre Management, Retail Strategic Advisory Services and Retail Leasing.

The services they provide are designed to be customised—from project-based consulting to ongoing management, right through to development and leasing, as well as marketing.

In order to deliver high quality outcomes for each of their clients, underpinned by their strategic goal to evolve, improve and enhance the retail centre, they reached out to SIVACOM for help with their social media marketing for several centres across South East Queensland.

The Challenge

As highly experienced property professionals, RetPro needed an agency to deliver constant organic social media support across several of their Queensland based Centres, as well as the flexibility to jump in and support smaller Centres that need help during peak periods or changeovers of internal teams.

They needed to generate awareness of their centres, update their target consumers on upcoming events and updates about core centre information, showcase each and every tenant fairly and increase attendance to keep the centres bustling with local and traveling foot traffic on a regular basis.

Critical Issues

  • Limited time for consistent posting
  • Low organic reach
  • Low organic traffic
  • Stagnant follower counts

“Quality!”

I have worked with Lauren and her team across two RetPro Centres and they consistently deliver on our objectives, keeping our investors and our tenants happy with their quality of work. Great team to work with.

D. Scaife

Queensland

The Solution

Working alongside multiple centre management teams from Bundaberg to Tweed Heads, SIVACOM developed daily organic posts for multiple locations, keeping track of the tenant rotation for each centre to ensure fair and regular showcasing of each tenant, delivering a weekly advance schedule for review and approval.

Our solution included collaboration and supply of of;

  • A post per day across Facebook and Instagram for several Centres
  • Research and crafting of unique location-based community posts
  • Imagery and video collation and content dissemination with tenants
  • Key dates calendar creation for each centre
  • Page like and mention monitoring

The Successful Result

Over the course of 3 years, we have helped several RetPro Group Centres across South East Queensland consistently deliver key venue information and tenant showcases for each individual region, manage thousands of mentions and comments to save the management team hundreds of hours of productive time, and grow their organic traffic by an average of 38%. All of which has resulted in an increase in foot traffic to the Centres, tenant retention stability and better community engagement through their digital platforms.

“Working closely with each Centre Manager and their immediate team, we have taken their social channels from being stagnant and intermittent, to consistent and community focused. Having wonderful people to collaborate with in each Centre means we can do our work efficiently and cost effectively, while delivering great results for tenants, investors and centre owners.”
Lauren Neilson – Director, SIVACOM

Of particular importance, we have achieved this success for them without any advertising spend, through a solid foundational set up and a strong social ecosystem, as well as consistent and beautifully presented creative across their networks.

“We have worked with SIVACOM for going on 3 years and it has been seamless. We just didn’t have the time, or the skills to maintain these complicated channels, they change all the time. Having someone who knows exactly what they are doing and just gets the job done has been brilliant. Can highly recommend Lauren and her team if you are looking for quality social media support!”
Noelene Major – Centre Manager, Alexandra Hills Shopping Centre.

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