Creating key channels and managing their presence for key brands in the Martin & Pleasance stable

  • Industry: Natural Medicine Manufacturing

  • Company Size: 100+ Employees

  • Location: Victoria

The Martin & Pleasance portfolio includes many familiar brands trusted by discerning shoppers around the world. They have a strong commitment to providing Australian Made and Australian Owned quality products, and it is through this commitment that they have chosen to align themselves with leading natural medicine brands. With a focus on sustainability, they believe they can provide the ultimate solutions to live a natural, chemical free life.

Their highly experienced marketing team needed an external support group to help them keep up with the demanding social media scheduling and help them keep on top of the changes within the ever-changing digital ecosystem landscape.

The Challenge

As their stable of natural medicine brands grew exponentially, Martin and Pleasance needed a highly knowledgeable, attention to detail focused digital marketing agency to back up their internal team to manage the overflow work and ensure that their online presence was being managed effectively across several new brands.

The marketing team were looking for an agency that could quickly and easily assimilate to their multiple brands for social media management, as well as a group that that could seamlessly support their need for any overflow support during peak times to assist with development and delivery of digital advertising support and digital design.

Critical Issues

  • Time poor for managing social presence
  • Hard to keep up to date with constant changes of social and search platforms
  • Increase awareness and engagement online
  • Maintain consistent digital communication for key brands

“Bright!”

“A professional agency that worked well with our internal team to keep our social presence across several brands bright, informative and consistent. We would certainly work with Lauren and her team again.”

E. Gleeson

Victoria

The Solution

Working on 3 key brands, SIVACOM delivered quality digital design and scheduling management to assist the Martin and Pleasance Marketing team with consistency during a busy changeover period. Delivering Facebook, LinkedIn and Instagram scheduling across the brands including Organic Formulations, Australian Biologika and Ecologic, SIVACOM worked closely with the individual brands and the overarching marketing team to ensure that scheduling was visually beautiful, technically correct and delivered consistently.

Our solution included development and management of;

  • Social media scheduling

  • Social media business page management x 3

  • Company social media event management
  • Creative services for website and social media

The Successful Result

Over the course of our contract, SIVACOM worked closely with the internal Marketing team under the direction of the Marketing Manager to deliver timely and accurate support as and when needed across multiple digital channels, for several key brands in the Martin & Pleasance stable, ensuring that their digital presence is always on point and beautifully presented for products in a highly competitive industry.

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