Digital Advertising

Digital advertising technology exists on the internet, including everything from paid social media, podcasts and banner adverts, through to digital billboards. It refers to any media marketing that is digitally displayed.

Advertising has evolved, no longer restricted to print publications, static billboards, television and radio. With the growth of the internet and the new technologies associated with it, new avenues of advertising in the digital realm are allowing businesses to reach and appeal to their ideal audiences with laser like precision. 

Digital Content Marketing Services for Websites

As the challenges increase to meet the modern buyer’s expectations of continuous and cross-channel contact, while simultaneously experiencing personal communication; business must also keep up with the new advertising technologies and innovations that are appearing almost weekly.  

The availability of new platforms, advert types, tracking methods, dynamic ad content, and the rise of video marketing, are all providing endless avenues for organisations to engage with their customers through multiple channels. Reaching your target audience has never been easier, especially when you know how to navigate the world wide web. 

Partnering with Sivacom means access to multiple digital advertising experts, across multiple channells, all working towards your goals. We help you grow your presence online through the right digital advertising channels for your industry, to gain new enquiries, maintain existing relationships and develop new ones. 

Utilising the SIVA principle in everything we do, we take a customer centric approach to your digital advertising. Understanding your customers through detailed data analytics, we can discover who your ideal client is, where they are, their age and their income, as well as what time they prefer to buy, and who they’re talking to for advice on their next purchase. 

digital advertising management

With so many cross-channel options available now, the hardest part is choosing the right mix for your business and your industry to ensure success – that’s where we can help.

What is digital advertising?

Digital advertising refers to advertising which uses the internet to deliver promotional marketing messages.

Also known as online marketing, internet advertising or web advertising, Digital Marketing is a critical element to any marketing mix. No matter your industry, product or service type, reaching your ideal audience through advertising is the staple of any successful growth strategy. 

From banner ads, digital billboards, social networking, email marketing, online classifieds and site takeovers, advertising online is one of the fastest ways to reach your ideal audience. 

We work with you to accurately identify your customers where they choose to spend their time and then engage through data-driven, personalised adverts that reflect their preferences, encouraging them to become educated, enquire, or purchase. 

Every advert you have seen online would have undoubtedly be paid for by one of these methods:

  1. CPA (Cost Per Action) – This model sees the the advertiser only paying if someone clicks on the advert AND completes a dedicated transaction.
  2. PPC (Pay Per Click) – The most common form of online advertising, this tactic means the advertiser pays when someone clicks on the ad, but they do not have to complete a purchase for the publisher to get paid.
  3. CPM (Cost Per Mille) – More commonly known as CPT (Cost Per Thousand), in this model the advertiser pays for exposure based on visitors to the website and views on an ad. 

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A compilation of latest Digital Advertising techniques through to updated technology from Social Media outlets.