Why updating your website and other digital assets will make 2019 your best year yet…
As we all make our way back from the break, it’s time to get our heads in gear for the upcoming year and the first item on your to do list should be reviewing your digital marketing!
Online is the first place everyone looks to for research, information, updates and new suppliers. So, how long has it been since you actually reviewed your website design, SEO, content, blog, online listings, social media profile settings, etc.
Why should I update my website?
Here’s a perfect example of why maintaining current info on your website is critical. We’re working with a client at the moment who had not updated their website information in over 5 years, and it was actually starting to lose them business.
How did it lose them business? Prospects searching for specific items, project scope abilities and contract flexibility saw the outdated information on their website during the research phase of their supplier search and believed the company couldn’t help them.
Why did the prospects go elsewhere? Because they thought, based on the outdated website information, that the company could not support their needs or offer the flexibility they required. So, without even speaking to the company, they went elsewhere.
What about social media?
I’m not talking about your feed, as I am 100% positive that you update that daily to keep your clients informed to maintain consistency across your social channels (if not – check this out). I’m talking about the business information on your professional pages.
Social Media platforms, specifically Facebook and LinkedIn, are rapidly changing how you can present yourself and your company, so if you set up your pages a few years ago and haven’t reviewed your settings or profile since then… you might want to jump on asap!
Have you considered a blog?
Having a blog is still a critical tactic in your digital marketing strategy. Instead of posting out content from other websites and industry gurus, why not be the industry guru! Your content, your thought leadership, your traffic, your bottom line growth! It may seem time consuming, but even just one blog post per month can help lift your credibility and visibility online, then you can disseminate out through your social channels and gain some great SEO and traffic benefits. It’s a no-brainer!
Do you even seo?
While confusing and shrouded in mystery for most people, Search Engine Optimisation (SEO) is actually one of the most critical aspects of your online presence. Ask yourself one question… when you need to find something out, or answer a burning question, what do you do? You Google it, right? So how do people asking burning questions about your industry and your company find you? They Google it. Problem is, without SEO and a quality content strategy (i.e. consistently blogging, updating your website regularly and posting to social media frequently) they will not find you.
Please, do yourself a favour, start seriously considering an SEO strategy, it won’t cost you the world, but it will get you to the front page of Google without spending $5-$10K a month on Google Advertising. For under $500/m a good SEO company can work with you, your updated website, blog content and social to get you to the first page. Much like the shampoo – it won’t happen overnight, but it will happen!
If you have been neglecting your digital assets for far too long, make time to do a comprehensive review. Make 2019 the year that you get your online presence back on track and working for you, not against you.
If you need a hand with your digital presence review and update, Sivacom specialises in helping companies across Australia maintain their online presence. We can take care of your website, SEO, content, copywriting and social feeds, so you can focus on what you do best – building relationships and building your business! Contact us to schedule a free, no obligation discussion about your digital presence update today!