Why updating your website and other digital assets will make 2019 your best year yet… As we all make our way back from the break, it’s time to get our heads in gear for the upcoming year and the first item on your to do list should be reviewing your digital marketing! Online is the […]
Content Marketing Strategy, Digital Marketing, SIVACOM Digital Marketing Agency
Google’s top 2018 Search Results are in and they are good!
14
Dec
Dec
Google has just dropped their list of the tip things people searched in 2018 and I love the message… people searched for Good! This great video compiled by the Google Team is showing that in an ever-increasing world of media that prefers to report on hate, thrives on fear mongering and delivers the worst… people […]
Content Marketing Strategy, Social Media Marketing
Consistency in social media is great, but you need to know what to do consistently to make it matter
09
Dec
Dec
It’s no secret, you can do a quick search and see page after page of search results about us marketers harping on about consistency in social media. About how consistency is key in social media marketing. Key for your audience to recognise your brand. Key in allowing you to engage and reach. Consistency in everything […]
Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
How Social Media is Transforming Destination Tourism Marketing
29
Nov
Nov
There is no denying it (no matter how hard you try), the rise and rise of social media is fundamentally changing the way tourism businesses communicate with their target market. Travellers are researching well before they even leave their homes, they are spending hours online working out everything from potential destinations, to the activities that […]
SIVACOM Digital Marketing Agency, Social Media Marketing
Social Media is your perfect partner in Real Estate, getting it right can make a huge difference to your success.
28
Nov
Nov
While most agents, or at least the agency they work for, have a social media presence … are they truly giving their clients and their prospects what they really want? As one of the largest transactions in any person’s lifetime, buying or selling a property is a huge financial and emotional endeavour. Whether it is […]
SIVACOM Digital Marketing Agency, Social Media Marketing
Don’t Rely on Social Media, Own Your Online Presence
20
Nov
Nov
I work with a whole range of amazing clients, all over Australia, on their social media, SEO, content, digital advertising and creative, but the one issue we continually have is trying to explain the relevance of an absolutely cracking website! I mean I get it, I really do… the whole world is going bananas for […]
Digital Marketing, Marketing Strategy, SIVACOM Digital Marketing Agency
What ever happened to Ethics in Business?
20
Oct
Oct
Ethics, it’s a word that gets bandied around with gay abandon in business circles and personal relationships, but I am beginning to wonder if we remember what it means. The simple dictionary definition is “moral principles that govern a person’s behaviour or the conducting of an activity.” Take a minute, read it a few times, […]
Digital Marketing, SIVACOM Digital Marketing Agency
Why Outsourcing Digital Marketing is Good Business Sense
27
Sep
Sep
As a small business owner, time is precious and digital marketing your brand can pull you away from other important tasks you need to focus on. No doubt you searched on Google, saw this article in a feed, or found a post about outsourcing on social media as you consider your marketing options – finding […]
11
Sep
Sep
Businesses are, for the most part, aware of the impact of social media and its ability to drive traffic to their site and increase conversion rates. And yet, many businesses are still not making full use of this online marketing platform? While Facebook is shaking up their platform and creating polite panic in certain circles, […]
Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
What is Social Media Marketing?
21
Jul
Jul
To get back to business basics, social media marketing is a form of Internet marketing that utilises social networking websites or platforms as a marketing tool. The goal is to produce content that users will share with their social network to help an organisation increase brand exposure, expand customer reach and encourage enquiry on products or services. By utilising the […]
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