According to Facebook, the decision to remove the badges was based on feedback from Facebook users who were not clear about what the grey badge meant or represented. Its important to note that the blue verification badges, provided to Pages or profiles of public figures, media companies, or brands will remain. The grey verified pages […]
SIVACOM Digital Marketing Agency, Social Media Marketing
A Strong Social Media Presence Helps Sell Property Faster
27
Jun
Jun
In fact, many agents say they are reaching more buyers, negotiating with them and closing deals online. For sellers, working with an agency that has a robust social media marketing strategy can mean more eyes on their homes, and moving them off the market faster. It is becoming common practice when vetting agents that sellers […]
Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
Facebook Updates to Video Ranking
11
Jun
Jun
Did you hear about the latest update on Facebook? Facebook recently announced they will be changing the way videos rank in the news-feed and this change will affect all business users of the popular platform. According to their blog release “We are sharing an update on three factors that impact video ranking on Facebook: 1) […]
Content Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
Why you should be using the 4-1-1 rule for your social media content
25
May
May
The rule was originally developed as a guideline for social media platform Twitter by Tipping Labs. The 4-1-1 rule was then popularised by Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. The rule states: “For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant […]
Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
It’s not the sexiest Facebook marketing guide…
11
Mar
Mar
but it’s worth a read if you’re serious about getting better at your marketing… Facebook has recently released a new guide on effective digital marketing test processes. Focussing on the data and the testing that helps you to better understand what it is your audience wants and when to give it to them, this guide […]
Content Marketing, Digital Marketing, SEO Services, SIVACOM Digital Marketing Agency, Social Media Marketing
4 Great Ways to Generate B2B Leads Online through Digital Marketing
13
Feb
Feb
With so many options bandied about by marketers it can be difficult to know where to spend your B2B marketing dollars to get the best bang for your buck. A lot of time can be spent inflating acquisition costs and getting below average results. So what really impacts the bottom line? More than just the […]
Digital Marketing, SEO Services, SIVACOM Digital Marketing Agency, Web Design
New Year, New Digital You!
19
Jan
Jan
Why updating your website and other digital assets will make 2019 your best year yet… As we all make our way back from the break, it’s time to get our heads in gear for the upcoming year and the first item on your to do list should be reviewing your digital marketing! Online is the […]
Content Marketing Strategy, Digital Marketing, SIVACOM Digital Marketing Agency
Google’s top 2018 Search Results are in and they are good!
14
Dec
Dec
Google has just dropped their list of the tip things people searched in 2018 and I love the message… people searched for Good! This great video compiled by the Google Team is showing that in an ever-increasing world of media that prefers to report on hate, thrives on fear mongering and delivers the worst… people […]
Content Marketing Strategy, Social Media Marketing
Consistency in social media is great, but you need to know what to do consistently to make it matter
09
Dec
Dec
It’s no secret, you can do a quick search and see page after page of search results about us marketers harping on about consistency in social media. About how consistency is key in social media marketing. Key for your audience to recognise your brand. Key in allowing you to engage and reach. Consistency in everything […]
Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
How Social Media is Transforming Destination Tourism Marketing
29
Nov
Nov
There is no denying it (no matter how hard you try), the rise and rise of social media is fundamentally changing the way tourism businesses communicate with their target market. Travellers are researching well before they even leave their homes, they are spending hours online working out everything from potential destinations, to the activities that […]