Don’t Rely on Social Media, Own Your Online Presence

I work with a whole range of amazing clients, all over Australia, on their social media, SEO, content, digital advertising and creative, but the one issue we continually have is trying to explain the relevance of an absolutely cracking website! I mean I get it, I really do… the whole world is going bananas for […]

What ever happened to Ethics in Business?

Ethics, it’s a word that gets bandied around with gay abandon in business circles and personal relationships, but I am beginning to wonder if we remember what it means. The simple dictionary definition is “moral principles that govern a person’s behaviour or the conducting of an activity.” Take a minute, read it a few times, […]

Why Outsourcing Digital Marketing is Good Business Sense

Why Outsourcing Digital Marketing is Good Business Sense

As a small business owner, time is precious and digital marketing your brand can pull you away from other important tasks you need to focus on. No doubt you searched on Google, saw this article in a feed, or found a post about outsourcing on social media as you consider your marketing options – finding […]

Why Your Business Needs to Post Regularly to Social Media

social media management

Businesses are, for the most part, aware of the impact of social media and its ability to drive traffic to their site and increase conversion rates. And yet, many businesses are still not making full use of this online marketing platform? While Facebook is shaking up their platform and creating polite panic in certain circles, […]

What is Social Media Marketing?

what is social media marketing - SIVACOM

To get back to business basics, social media marketing is a form of Internet marketing that utilises social networking websites or platforms as a marketing tool. The goal is to produce content that users will share with their social network to help an organisation increase brand exposure, expand customer reach and encourage enquiry on products or services. By utilising the […]

7+ Steps to SEO Content Strategy Mastery!

SEO Content Strategy

The all-knowing, all-seeing and well basically all-everything, Google, tells us that content is right up there in its three top ranking factors, but what constitutes good content from the Search Engine Optimisation (SEO) perspective? As the leading vehicle for modern SEO, effective content marketing is your best tactic to gain organic search results growth through […]

When Content Marketing Met Social Media Marketing, What Happened?

Content Marketing Brisbane - When Content Marketing Met Social Media Marketing

I think most marketers would be pretty confident in saying that social media and content marketing go hand in hand. Yes … we are aware that social media marketing and content marketing are two very different beasts, however, there is a quality in their overlap that makes everyone happy! If you need a little proof. […]

Does Social Media Enhance your SEO Efforts?

Does-Social-Media-Enhance-your-SEO-Efforts

While we regularly talk about how good Social Media is for any size business in terms of reach, engagement, and branding; one of the hotly debated concepts in the industry is how it can support your SEO goals. In the 2017 findings published by Econsultany in their State of Seach Marketing Report, one of the more […]

3 Reasons Why Your Business Needs Digital Marketing

Digital Marketing Brisbane - 3 Reasons Why Your Business Needs Digital Marketing

As the digital space evolves rapidly, small to medium sized businesses are doing their level best to keep up! Traditional businesses are shifting to online models to complement their brick and mortar shop fronts, new businesses are launching purely online all with one goal … to capture the growing and lucrative digital marketing space. No […]

Don’t Panic About Your Marketing

Marketing Consultants - Don’t Panic About Your Marketing

As an employer, acclimating to the culture of a new work relationship with an external marketing consultants is not unlike experiencing a new country for the first time. Everything is different, the language seems difficult to master and there is an underlying fear of the unknown. Full time employees are familiar, like an old friend, […]