While most agents, or at least the agency they work for, have a social media presence … are they truly giving their clients and their prospects what they really want? As one of the largest transactions in any person’s lifetime, buying or selling a property is a huge financial and emotional endeavour. Whether it is […]
Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
How Social Media is Transforming Destination Tourism Marketing
29
Jun
Jun
There is no denying it (no matter how hard you try), the rise and rise of social media is fundamentally changing the way tourism businesses communicate with their target market. Travellers are researching well before they even leave their homes, they are spending hours online working out everything from potential destinations, to the activities that […]
SIVACOM Digital Marketing Agency, Social Media Marketing
A Strong Social Media Presence Helps Sell Property Faster
27
Jun
Jun
In fact, many agents say they are reaching more buyers, negotiating with them and closing deals online. For sellers, working with an agency that has a robust social media marketing strategy can mean more eyes on their homes, and moving them off the market faster. It is becoming common practice when vetting agents that sellers […]
Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
Facebook Updates to Video Ranking
11
Jun
Jun
Did you hear about the latest update on Facebook? Facebook recently announced they will be changing the way videos rank in the news-feed and this change will affect all business users of the popular platform. According to their blog release “We are sharing an update on three factors that impact video ranking on Facebook: 1) […]
Content Marketing Strategy, Social Media Marketing
Consistency in social media is great, but you need to know what to do consistently to make it matter
09
Jun
Jun
It’s no secret, you can do a quick search and see page after page of search results about us marketers harping on about consistency in social media. About how consistency is key in social media marketing. Key for your audience to recognise your brand. Key in allowing you to engage and reach. Consistency in everything […]
Content Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
Why you should be using the 4-1-1 rule for your social media content
25
May
May
The rule was originally developed as a guideline for social media platform Twitter by Tipping Labs. The 4-1-1 rule was then popularised by Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. The rule states: “For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant […]
Content Marketing Strategy, Digital Marketing, SIVACOM Digital Marketing Agency
Google’s top 2020 Search Results are in and they are good!
14
May
May
Google has just dropped their list of the tip things people searched in 2018 and I love the message… people searched for Good! This great video compiled by the Google Team is showing that in an ever-increasing world of media that prefers to report on hate, thrives on fear mongering and delivers the worst… people […]
SIVACOM Digital Marketing Agency, Social Media Marketing
Don’t Rely on Social Media, Own Your Online Presence
20
Apr
Apr
I work with a whole range of amazing clients, all over Australia, on their social media, SEO, content, digital advertising and creative, but the one issue we continually have is trying to explain the relevance of an absolutely cracking website! I mean I get it, I really do… the whole world is going bananas for […]
17
Apr
Apr
While we regularly talk about how good Social Media is for any size business in terms of reach, engagement, and branding; one of the hotly debated concepts in the industry is how it can support your SEO goals. In the 2017 findings published by Econsultany in their State of Seach Marketing Report, one of the more […]
Content Marketing, Content Marketing Strategy, Digital Advertising, Digital Marketing, Digital Marketing Strategy, Marketing Strategy, SIVACOM Digital Marketing Agency, Social Media Marketing
3 Reasons Why Your Business Needs Digital Marketing
12
Apr
Apr
As the digital space evolves rapidly, small to medium sized businesses are doing their level best to keep up! Traditional businesses are shifting to online models to complement their brick and mortar shop fronts, new businesses are launching purely online all with one goal … to capture the growing and lucrative digital marketing space. No […]