I work with a whole range of amazing clients, all over Australia, on their social media, SEO, content, digital advertising and creative, but the one issue we continually have is trying to explain the relevance of an absolutely cracking website! I mean I get it, I really do… the whole world is going bananas for […]
Digital Marketing, Marketing Strategy, SIVACOM Digital Marketing Agency
What ever happened to Ethics in Business?
20
Oct
Oct
Ethics, it’s a word that gets bandied around with gay abandon in business circles and personal relationships, but I am beginning to wonder if we remember what it means. The simple dictionary definition is “moral principles that govern a person’s behaviour or the conducting of an activity.” Take a minute, read it a few times, […]
Digital Marketing, SIVACOM Digital Marketing Agency
Why Outsourcing Digital Marketing is Good Business Sense
27
Sep
Sep
As a small business owner, time is precious and digital marketing your brand can pull you away from other important tasks you need to focus on. No doubt you searched on Google, saw this article in a feed, or found a post about outsourcing on social media as you consider your marketing options – finding […]
11
Sep
Sep
Businesses are, for the most part, aware of the impact of social media and its ability to drive traffic to their site and increase conversion rates. And yet, many businesses are still not making full use of this online marketing platform? While Facebook is shaking up their platform and creating polite panic in certain circles, […]
Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
What is Social Media Marketing?
21
Jul
Jul
To get back to business basics, social media marketing is a form of Internet marketing that utilises social networking websites or platforms as a marketing tool. The goal is to produce content that users will share with their social network to help an organisation increase brand exposure, expand customer reach and encourage enquiry on products or services. By utilising the […]
Digital Marketing, SEO Services, SIVACOM Digital Marketing Agency
7+ Steps to SEO Content Strategy Mastery!
05
Jul
Jul
The all-knowing, all-seeing and well basically all-everything, Google, tells us that content is right up there in its three top ranking factors, but what constitutes good content from the Search Engine Optimisation (SEO) perspective? As the leading vehicle for modern SEO, effective content marketing is your best tactic to gain organic search results growth through […]
Content Marketing, Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
When Content Marketing Met Social Media Marketing, What Happened?
28
Jun
Jun
I think most marketers would be pretty confident in saying that social media and content marketing go hand in hand. Yes … we are aware that social media marketing and content marketing are two very different beasts, however, there is a quality in their overlap that makes everyone happy! If you need a little proof. […]
17
May
May
While we regularly talk about how good Social Media is for any size business in terms of reach, engagement, and branding; one of the hotly debated concepts in the industry is how it can support your SEO goals. In the 2017 findings published by Econsultany in their State of Seach Marketing Report, one of the more […]
Content Marketing, Content Marketing Strategy, Digital Advertising, Digital Marketing, Digital Marketing Strategy, Marketing Strategy, SIVACOM Digital Marketing Agency, Social Media Marketing
3 Reasons Why Your Business Needs Digital Marketing
12
May
May
As the digital space evolves rapidly, small to medium sized businesses are doing their level best to keep up! Traditional businesses are shifting to online models to complement their brick and mortar shop fronts, new businesses are launching purely online all with one goal … to capture the growing and lucrative digital marketing space. No […]
Content Marketing, Content Marketing Strategy, Digital Advertising, Digital Marketing, Digital Marketing Strategy, Marketing Strategy, SIVACOM Digital Marketing Agency, Social Media Marketing
Don’t Panic About Your Marketing
12
Apr
Apr
As an employer, acclimating to the culture of a new work relationship with an external marketing consultants is not unlike experiencing a new country for the first time. Everything is different, the language seems difficult to master and there is an underlying fear of the unknown. Full time employees are familiar, like an old friend, […]
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