While most agents, or at least the agency they work for, have a social media presence … are they truly giving their clients and their prospects what they really want? As one of the largest transactions in any person’s lifetime, buying or selling a property is a huge financial and emotional endeavour. Whether it is […]
There is no denying it (no matter how hard you try), the rise and rise of social media is fundamentally changing the way tourism businesses communicate with their target market. Travellers are researching well before they even leave their homes, they are spending hours online working out everything from potential destinations, to the activities that […]
In fact, many agents say they are reaching more buyers, negotiating with them and closing deals online. For sellers, working with an agency that has a robust social media marketing strategy can mean more eyes on their homes, and moving them off the market faster. It is becoming common practice when vetting agents that sellers […]
Did you hear about the latest update on Facebook? Facebook recently announced they will be changing the way videos rank in the news-feed and this change will affect all business users of the popular platform. According to their blog release “We are sharing an update on three factors that impact video ranking on Facebook: 1) […]
It’s no secret, you can do a quick search and see page after page of search results about us marketers harping on about consistency in social media. About how consistency is key in social media marketing. Key for your audience to recognise your brand. Key in allowing you to engage and reach. Consistency in everything […]
The rule was originally developed as a guideline for social media platform Twitter by Tipping Labs. The 4-1-1 rule was then popularised by Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. The rule states: “For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant […]
Google has just dropped their list of the tip things people searched in 2018 and I love the message… people searched for Good! This great video compiled by the Google Team is showing that in an ever-increasing world of media that prefers to report on hate, thrives on fear mongering and delivers the worst… people […]
I work with a whole range of amazing clients, all over Australia, on their social media, SEO, content, digital advertising and creative, but the one issue we continually have is trying to explain the relevance of an absolutely cracking website! I mean I get it, I really do… the whole world is going bananas for […]
While we regularly talk about how good Social Media is for any size business in terms of reach, engagement, and branding; one of the hotly debated concepts in the industry is how it can support your SEO goals. In the 2017 findings published by Econsultany in their State of Seach Marketing Report, one of the more […]
As the digital space evolves rapidly, small to medium sized businesses are doing their level best to keep up! Traditional businesses are shifting to online models to complement their brick and mortar shop fronts, new businesses are launching purely online all with one goal … to capture the growing and lucrative digital marketing space. No […]