The Brief to cover for online marketing
With a goal to launch into a long standing, yet niche industry space, the brief was to deliver a purely state-of-the-art digital storefront with user experience and customer service top of mind. Their online marketing agency objectives were threefold:
✓ A state-of-the-art website that was clean and simple to use, that showcased their natural pet products both visually and through fact based information
✓ Digital inventory control and an ability to facilitate online payments
✓ A comprehensive online marketing strategy utilising social media and search marketing to help connect with their market to find them quickly and easily.
The Solution for Online Marketing
Stage one of this large project has seen WordPress provide a rock solid and affordable content management and eCommerce tool for the Natural Pet Group website. The website is an eye-catching, original design with an easy flow service that carries the user effortlessly from research to purchase. With later stages including memberships and personalisation of accounts, so pet lovers can easily “pupdate” their information and get a unique and interactive experience.
Utilising cloud based extensions, inventory control will seamlessly combine with both the website product listings and the payment gateway to secure a smooth experience for both the client and their customer.
Finally, an organic social media campaign, launched months prior to the website, has secured a strong fan base and growing database for the emerging brand across multiple platforms. Combined with a paid advertising campaign leading up to the launch as they push into the market, securing immediate gains and relationships with their target market.