As an employer, acclimating to the culture of a new work relationship with an external marketing consultants is not unlike experiencing a new country for the first time. Everything is different, the language seems difficult to master and there is an underlying fear of the unknown.
Full time employees are familiar, like an old friend, offering a quicker transition to comfortable. However, with contracting, the intermittent nature of one on one contact can make the culture gap quite daunting. In reality, external marketing consultants are the way of the future. An exciting and cost effective way of helping every business achieve their goals without breaking the bank.
Much like your experience with hiring employees, you may not get “the one” straight away, but that doesn’t mean it is not for you. Finding the right external contractor, whether it is a business or a person, could just be the answer you have been searching for.
Think of them as your Hitchhikers Guide to the Galaxy — confusing, perplexing and sometimes even dragging you kicking and screaming out of your comfort zone, but ultimately, when you find the right one, you will never want to go back to how it used to be!