Digital Marketing Packages

Every digital marketing package includes;

With over 20 years experience, we know what works and what does not. We have constructed a level of services that will suit most businesses in Australia. We have selected enough activity to generate sales for businesses wanting to begin or grow their current market share.

SOCIAL MEDIA MARKETING

We’ll make sure your channels provide regular promotion of your company’s products and services, monthly, weekly or even daily…

CONTENT MARKETING

Quality content marketing is the secret weapon that will help you take out the competition, before they even realise what you’re doing!

DIGITAL ADVERTISING

No matter your industry, product or service type, reaching your ideal audience through advertising is the staple of any successful growth strategy.

WEBSITE SERVICES & MAINTENANCE

We work hard for you to ensure that your digital presence represents you in your best light, while simultaneously supporting your goals, showcasing your business.

SEARCH ENGINE OPTIMISATION

Our organic Search Engine Optimisation (SEO) services get your website ranking on search engine results pages naturally.

CREATIVE DESIGN & BRANDING

Whether you send a brochure, flyer, stationery, it should all be designed to entice your ideal client to want to know more about you.

Digital Marketing Service comparison

Social Media Marketing Services Breakdown	Coordinator	Executive	Manager
Monthly Pre-planned Social Schedule	✓	✓	✓
Monthly Personal Planning Session	–	✓	✓

Account set-up, review and redesign based on your business requirements	–	✓	✓
Post scheduling, which includes;	*3 / Week	*7 / Week	**14 / Week
– Publishing your products	✓	✓	✓
– Publish your services	✓	✓	✓
– Publish industry news content	✓	✓	✓
– Redistribute general business news content	✓	✓	✓
– Repost blog content from around your industry	✓	✓	✓
Monitoring, moderating and responding to conversations	–	–	✓
Target page growth through advertising campaigns	–	✓	✓

Account set-up, review and redesign based on your business requirements	–	✓	✓
Post scheduling, which includes;	*3 / Week	*7 / Week	**14 / Week
– Publishing your products	✓	✓	✓
– Publish your services	✓	✓	✓
– Publish industry news content	✓	✓	✓
– Redistribute general business news content	✓	✓	✓
– Repost blog content from around your industry	✓	✓	✓
Monitoring, moderating and responding to conversations	–	–	✓
Target page growth through advertising campaigns	–	✓	✓

Account set-up, review and redesign based on your business requirements	✓	✓	✓
Tweeting content as your brand in your voice	–	✓	✓
Product showcasing posts	✓	✓	✓
Monitoring, moderating and responding to conversations	–	✓	✓
Development/redesign of lists to encourage re-tweets and community interaction	✓	✓	✓
Target follower growth through advertising campaigns	–	✓	✓

Optional Extra with your Digital Marketing Package

† Administration Fee (incl GST)	$499 / Month	$699 / Month	POA
Account set-up, review and redesign based on your business requirements	–	✓	✓
Curate and publish business/industry news	–	✓	✓
Encourage site visits, double taps, comments and sharing	–	✓	✓

Definitions
† This amount per social channel is added onto the ‘Price Per Month’ package fee.
* Business Week incorporates 9am through to 5pm Monday to Friday and does not include Public Holidays.
** Full Week incorporates 7am through to 7pm Monday to Sunday and also includes Public Holidays.

Content Marketing Services Breakdown	Coordinator	Executive	Manager
Website Content	✓	✓	✓
– Direct Business Related Activity Articles	1 / Month	4 / Month	✓
– New Product Description or	4 / Month	8 / Month	POA
– New Services Page Descriptions	4 / Month	8 / Month	POA
Blog Post Content	–	1 / Month	POA
Promotional Content	✓	✓	✓
Advertorial Content	–	1 / Month	POA
Editorial Content	–	1 / Month	POA
eNewsletter Content	–	1 / Month	POA

Digital Advertising Services Breakdown	Coordinator	Executive	Manager
* Administration Fee (incl GST)	$375	$280	✓
Google Adwords	✓	✓	✓
Bing Advertising	–	✓	✓
Yahoo Advertising	–	✓	✓
Facebook Advertising	✓	✓	✓
– Direct Advertising	1 / Month	3 / Month	✓
– Boosted Posts	1 / Month	3 / Month	✓
Linkedin Advertising	–	✓	✓
Twitter	–	✓	✓
Advertising Monthly Reporting	✓	✓	✓

Definitions
* This is an administration fee that will be added onto the ‘Price Per Month’ package.

Terms and Conditions
SIVACOM Pty Ltd has estimated the digital advertising budget to be $1,000 per calendar month for the Coordinator Package and estimated $2,200 per calendar month for the Executive Package. This fee will be an expense to the client, requiring the supply of a company credit card for commencement and direct billing to the client.

Reporting
Based on agreed KPIs, SIVACOM Pty Ltd will deliver a report at the end of each month to the client and key stakeholders outlining the relevant metrics, focused around listed objectives within this package.

Website Development & Maintenance Services Breakdown	Coordinator	Executive	Manager
Estimated Website Size	10-20 Pages	30-50 Pages	70+ Pages
Part Payment Plan / Month	✓	✓	POA
Contract Period	6 Months	9 Months	POA
eCommerce Website	✓	✓	✓
eBusiness Website	✓	✓	✓
Interface Design Addition or Upgrades	✓	✓	✓
Data Functionality/Programming	POA	POA	POA
New Content Addition Options
– New Service Pages Listed or	4 / Month	8 / Month	POA
– New Product Pages Listed	4 / Month	8 / Month	POA

Terms and Conditions
Other costs may include out of pocket expenses such as 3D modeling, bulk postage, couriers, professional videography, professional photography, flights and accommodation, Customer Relationship Management (CRM) data entry or any other data entry works, programming for websites, Mobile Device Applications (APP’s) or any other computing system. Significant additional projects or activities logged beyond the retainer, or further work that the client may require would be quoted and presented for approval before any expense will be incurred.

Search Engine Optimisation Services Breakdown	Coordinator	Executive	Manager
Keyword Research and Analysis
– Keyword Suggestions	✓	✓	✓
– Spy on Competitors	✓	✓	✓
On-Site SEO Techniques
– Landing Page Optimisation	4 / Month	8 / Month	12 / Month
– Page Authority Analysis	–	✓	✓
– Internal Link Optimisation	✓	✓	✓
– Monthly Technical Audit	✓	✓	✓
– On-Site Issue Overview	✓	✓	✓
– Page Speed Review	–	✓	✓
– Mobile Optimisation	–	✓	✓
Off-Site SEO Techniques
– Submission to key search engines	✓	✓	✓
– Submission to web business directories	4 / Month	8 / Month	12 / Month
– Content Submission	–	✓	✓
– Back-linking Campaigning	1 x Campaign	3 x Campaigns	6 x Campaigns
– Social Analysis	–	✓	✓
SEO Monthly Reporting	✓	✓	✓

Creative Design & Branding Services Breakdown	Coordinator	Executive	Manager
Product Sheets/Brochures	2 / Month	4 / Month	8 / Month
Capability Statement	–	✓	✓
Advertising Imagery	–	✓	✓
Promotional Leaflets	✓	✓	✓
*Product Catalogue	–	✓	✓
Company Stationary	–	✓	✓
*Trade Show Promotional Material	–	✓	✓
Magazine Advertisements	✓	✓	✓

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SOCIAL MEDIA MARKETING

CONTENT MARKETING

DIGITAL ADVERTISING

WEBSITE SERVICES & MAINTENANCE

SEARCH ENGINE OPTIMISATION

CREATIVE DESIGN & BRANDING

Digital Marketing Service comparison

Social Media Marketing Services Breakdown

Content Marketing Services Breakdown

Digital Advertising Services Breakdown

Website Development & Maintenance Services Breakdown

Search Engine Optimisation Services Breakdown

Creative Design & Branding Services Breakdown