Consistency in social media is great, but you need to know what to do consistently to make it matter

Consistency in social media is great, but you need to know what to do consistently to make it matter

It’s no secret, you can do a quick search and see page after page of search results about us marketers harping on about consistency in social media. About how consistency is key in social media marketing.

Key for your audience to recognise your brand. Key in allowing you to engage and reach. Consistency in everything from the tone of voice used in messages to the aesthetics of your profiles, you need to be recognisable to gain traction among your intended audience.

But put yourself in your audience’s shoes for a minute. What do you personally look for in a company’s online presence? What is it that makes you like a post, a page or a comment? What drew you to that organisation, how did you come across their page, and what was it in that instant that captured your attention in an overcrowded space, enough to make you click that button and give them some of your precious feed real estate?

Were they solving a problem for you? Did they offer you a moment of solace in an otherwise dreary day? Was it fun, factual or favourable? What was your hot button that created a need in you to connect and why? That is what I want you to think about, that is the key to helping you unlock the triggers in your clients. Walk in their shoes and understand your audience, then give them what they want. Help them to want to connect with you.

If you work internally, talk to your team and ask them these questions. If you work with an agency, work together and brainstorm your collective knowledge to get to the core of what your audience wants to know and then create the content that resonates. Then and only then can you begin working on your consistency strategy.

If you need a hand with your social media, Sivacom specialises in working with small to medium sized business owners and managers to deliver the very best content to their followers. We take the time-consuming content creation and curation out of your day to day, so you can focus on what you do best – building relationships and helping your visitors have an amazing experience with your company! Contact us to schedule a free, no obligation discussion about your social media presence today!