Category Archives: SIVACOM Digital Marketing Agency

It’s not the sexiest Facebook marketing guide…

Facebook marketing guide…

but it’s worth a read if you’re serious about getting better at your marketing… Facebook has recently released a new guide on effective digital marketing test processes. Focussing on the data and the testing that helps you to better understand what it is your audience wants and when to give it to them, this guide […]

Why you should be using the 4-1-1 rule for your social media content

Why you should be using the 4-1-1 rule for your social media content

The rule was originally developed as a guideline for social media platform Twitter by Tipping Labs. The 4-1-1 rule was then popularised by Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. The rule states: “For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant […]

4 Great Ways to Generate B2B Leads Online through Digital Marketing

4 Great Ways to Generate B2B Leads Online through Digital Marketing

With so many options bandied about by marketers it can be difficult to know where to spend your B2B marketing dollars to get the best bang for your buck. A lot of time can be spent inflating acquisition costs and getting below average results. So what really impacts the bottom line? More than just the […]

New Year, New Digital You!

New Year New Digital You

Why updating your website and other digital assets will make 2019 your best year yet… As we all make our way back from the break, it’s time to get our heads in gear for the upcoming year and the first item on your to do list should be reviewing your digital marketing! Online is the […]

Google’s top 2018 Search Results are in and they are good!

Google has just dropped their list of the tip things people searched in 2018 and I love the message… people searched for Good! This great video compiled by the Google Team is showing that in an ever-increasing world of media that prefers to report on hate, thrives on fear mongering and delivers the worst… people […]

How Social Media is Transforming Destination Tourism Marketing

How Social Media is Transforming Destination Tourism Marketing

There is no denying it (no matter how hard you try), the rise and rise of social media is fundamentally changing the way tourism businesses communicate with their target market. Travellers are researching well before they even leave their homes, they are spending hours online working out everything from potential destinations, to the activities that […]

Social Media is your perfect partner in Real Estate, getting it right can make a huge difference to your success.

Social Media is your perfect partner in Real Estate

While most agents, or at least the agency they work for, have a social media presence … are they truly giving their clients and their prospects what they really want? As one of the largest transactions in any person’s lifetime, buying or selling a property is a huge financial and emotional endeavour. Whether it is […]

Don’t Rely on Social Media, Own Your Online Presence

I work with a whole range of amazing clients, all over Australia, on their social media, SEO, content, digital advertising and creative, but the one issue we continually have is trying to explain the relevance of an absolutely cracking website! I mean I get it, I really do… the whole world is going bananas for […]

What ever happened to Ethics in Business?

Ethics, it’s a word that gets bandied around with gay abandon in business circles and personal relationships, but I am beginning to wonder if we remember what it means. The simple dictionary definition is “moral principles that govern a person’s behaviour or the conducting of an activity.” Take a minute, read it a few times, […]

Why Outsourcing Digital Marketing is Good Business Sense

Why Outsourcing Digital Marketing is Good Business Sense

As a small business owner, time is precious and digital marketing your brand can pull you away from other important tasks you need to focus on. No doubt you searched on Google, saw this article in a feed, or found a post about outsourcing on social media as you consider your marketing options – finding […]