Businesses are, for the most part, aware of the impact of social media and its ability to drive traffic to their site and increase conversion rates. And yet, many businesses are still not making full use of this online marketing platform? While Facebook is shaking up their platform and creating polite panic in certain circles, […]
Category Archives: Social Media Marketing
Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
What is Social Media Marketing?
21
Jul
Jul
To get back to business basics, social media marketing is a form of Internet marketing that utilises social networking websites or platforms as a marketing tool. The goal is to produce content that users will share with their social network to help an organisation increase brand exposure, expand customer reach and encourage enquiry on products or services. By utilising the […]
Content Marketing, Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
When Content Marketing Met Social Media Marketing, What Happened?
28
Jun
Jun
I think most marketers would be pretty confident in saying that social media and content marketing go hand in hand. Yes … we are aware that social media marketing and content marketing are two very different beasts, however, there is a quality in their overlap that makes everyone happy! If you need a little proof. […]
17
May
May
While we regularly talk about how good Social Media is for any size business in terms of reach, engagement, and branding; one of the hotly debated concepts in the industry is how it can support your SEO goals. In the 2017 findings published by Econsultany in their State of Seach Marketing Report, one of the more […]
Content Marketing, Content Marketing Strategy, Digital Advertising, Digital Marketing, Digital Marketing Strategy, Marketing Strategy, SIVACOM Digital Marketing Agency, Social Media Marketing
3 Reasons Why Your Business Needs Digital Marketing
12
May
May
As the digital space evolves rapidly, small to medium sized businesses are doing their level best to keep up! Traditional businesses are shifting to online models to complement their brick and mortar shop fronts, new businesses are launching purely online all with one goal … to capture the growing and lucrative digital marketing space. No […]
Content Marketing, Content Marketing Strategy, Digital Advertising, Digital Marketing, Digital Marketing Strategy, Marketing Strategy, SIVACOM Digital Marketing Agency, Social Media Marketing
Don’t Panic About Your Marketing
12
Apr
Apr
As an employer, acclimating to the culture of a new work relationship with an external marketing consultants is not unlike experiencing a new country for the first time. Everything is different, the language seems difficult to master and there is an underlying fear of the unknown. Full time employees are familiar, like an old friend, […]
Content Marketing, Content Marketing Strategy, Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
Instagram Now Offers Scheduling For Business … Mostly.
11
Feb
Feb
As most of you will know, the only way to get ahead of the Instagram scheduling black hole is through using third party tools that offer pre-writing of post captions with an image, which then send out push notifications that remind you to post – still super time consuming and frustrating! As of January 31 […]
Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
Social Media Trends to Watch in 2018
11
Jan
Jan
With 2018 already here (what?!) the bliss of the holidays is passing minute by minute, as we all settle back into the exciting year that will be 2018. Last year saw huge leaps and bounds in functionality and technology advancements across multiple platforms, which means that the pace will quicken in 2018 as the battle […]
Digital Marketing, Marketing Strategy, SIVACOM Digital Marketing Agency, Social Media Marketing
‘Tis the Season to be Social … Fa la la la
11
Dec
Dec
It’s that glorious time year again … food, drinks, friends, family, and some more food, however, the holiday season is not the time to take a social media vacation! You are going to have to remain active to ensure that all your hard work during the year doesn’t drop off and disappear, leaving you to […]
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