I think most marketers would be pretty confident in saying that social media and content marketing go hand in hand. Yes … we are aware that social media marketing and content marketing are two very different beasts, however, there is a quality in their overlap that makes everyone happy! If you need a little proof. […]
Category Archives: Digital Marketing
11
Mar
Mar
Businesses are, for the most part, aware of the impact of social media and its ability to drive traffic to their site and increase conversion rates. And yet, many businesses are still not making full use of this online marketing platform? While Facebook is shaking up their platform and creating polite panic in certain circles, […]
Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
It’s not the sexiest Facebook marketing guide…
11
Mar
Mar
but it’s worth a read if you’re serious about getting better at your marketing… Facebook has recently released a new guide on effective digital marketing test processes. Focussing on the data and the testing that helps you to better understand what it is your audience wants and when to give it to them, this guide […]
Digital Marketing, SIVACOM Digital Marketing Agency
Why Outsourcing Digital Marketing is Good Business Sense
27
Feb
Feb
As a small business owner, time is precious and digital marketing your brand can pull you away from other important tasks you need to focus on. No doubt you searched on Google, saw this article in a feed, or found a post about outsourcing on social media as you consider your marketing options – finding […]
Content Marketing, Digital Marketing, SEO Services, SIVACOM Digital Marketing Agency, Social Media Marketing
4 Great Ways to Generate B2B Leads Online through Digital Marketing
13
Feb
Feb
With so many options bandied about by marketers it can be difficult to know where to spend your B2B marketing dollars to get the best bang for your buck. A lot of time can be spent inflating acquisition costs and getting below average results. So what really impacts the bottom line? More than just the […]
Digital Marketing, SEO Services, SIVACOM Digital Marketing Agency
7+ Steps to SEO Content Strategy Mastery!
05
Feb
Feb
The all-knowing, all-seeing and well basically all-everything, Google, tells us that content is right up there in its three top ranking factors, but what constitutes good content from the Search Engine Optimisation (SEO) perspective? As the leading vehicle for modern SEO, effective content marketing is your best tactic to gain organic search results growth through […]
Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
What is Social Media Marketing?
21
Jan
Jan
To get back to business basics, social media marketing is a form of Internet marketing that utilises social networking websites or platforms as a marketing tool. The goal is to produce content that users will share with their social network to help an organisation increase brand exposure, expand customer reach and encourage enquiry on products or services. By utilising the […]
Digital Marketing, Marketing Strategy, SIVACOM Digital Marketing Agency
What ever happened to Ethics in Business?
20
Jan
Jan
Ethics, it’s a word that gets bandied around with gay abandon in business circles and personal relationships, but I am beginning to wonder if we remember what it means. The simple dictionary definition is “moral principles that govern a person’s behaviour or the conducting of an activity.” Take a minute, read it a few times, […]
Digital Marketing, SEO Services, SIVACOM Digital Marketing Agency, Web Design
New Year, New Digital You!
19
Jan
Jan
Why updating your website and other digital assets will make 2019 your best year yet… As we all make our way back from the break, it’s time to get our heads in gear for the upcoming year and the first item on your to do list should be reviewing your digital marketing! Online is the […]
Content Marketing, Content Marketing Strategy, Digital Advertising, Digital Marketing, Digital Marketing Strategy, Marketing Strategy, SIVACOM Digital Marketing Agency, Social Media Marketing
Don’t Panic About Your Marketing
12
Apr
Apr
As an employer, acclimating to the culture of a new work relationship with an external marketing consultants is not unlike experiencing a new country for the first time. Everything is different, the language seems difficult to master and there is an underlying fear of the unknown. Full time employees are familiar, like an old friend, […]