The rule was originally developed as a guideline for social media platform Twitter by Tipping Labs. The 4-1-1 rule was then popularised by Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. The rule states: “For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant […]
Category Archives: Content Marketing
Content Marketing, Content Marketing Strategy, Digital Advertising, Digital Marketing, Digital Marketing Strategy, Marketing Strategy, SIVACOM Digital Marketing Agency, Social Media Marketing
3 Reasons Why Your Business Needs Digital Marketing
12
Apr
Apr
As the digital space evolves rapidly, small to medium sized businesses are doing their level best to keep up! Traditional businesses are shifting to online models to complement their brick and mortar shop fronts, new businesses are launching purely online all with one goal … to capture the growing and lucrative digital marketing space. No […]
Content Marketing, Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
When Content Marketing Met Social Media Marketing, What Happened?
28
Mar
Mar
I think most marketers would be pretty confident in saying that social media and content marketing go hand in hand. Yes … we are aware that social media marketing and content marketing are two very different beasts, however, there is a quality in their overlap that makes everyone happy! If you need a little proof. […]
Content Marketing, Digital Marketing, SEO Services, SIVACOM Digital Marketing Agency, Social Media Marketing
4 Great Ways to Generate B2B Leads Online through Digital Marketing
13
Feb
Feb
With so many options bandied about by marketers it can be difficult to know where to spend your B2B marketing dollars to get the best bang for your buck. A lot of time can be spent inflating acquisition costs and getting below average results. So what really impacts the bottom line? More than just the […]
Content Marketing, Content Marketing Strategy, Digital Advertising, Digital Marketing, Digital Marketing Strategy, Marketing Strategy, SIVACOM Digital Marketing Agency, Social Media Marketing
Don’t Panic About Your Marketing
12
Apr
Apr
As an employer, acclimating to the culture of a new work relationship with an external marketing consultants is not unlike experiencing a new country for the first time. Everything is different, the language seems difficult to master and there is an underlying fear of the unknown. Full time employees are familiar, like an old friend, […]
Content Marketing, Content Marketing Strategy, Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
Instagram Now Offers Scheduling For Business … Mostly.
11
Feb
Feb
As most of you will know, the only way to get ahead of the Instagram scheduling black hole is through using third party tools that offer pre-writing of post captions with an image, which then send out push notifications that remind you to post – still super time consuming and frustrating! As of January 31 […]