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It’s Time to Give Your Content Some Love.

There is a reason that the saying “Content is King” is so widely known! Content marketing is not about doing another digital marketing campaign. It’s about creating a culture of using unique and relevant content to drive results that matter to your business – results like traffic, leads and sales.  If you’re looking to fill […]

Why you should be using the 4-1-1 rule for your social media content

Why you should be using the 4-1-1 rule for your social media content

The rule was originally developed as a guideline for social media platform Twitter by Tipping Labs. The 4-1-1 rule was then popularised by Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. The rule states: “For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant […]

3 Reasons Why Your Business Needs Digital Marketing

Digital Marketing Brisbane - 3 Reasons Why Your Business Needs Digital Marketing

When Content Marketing Met Social Media Marketing, What Happened?

Content Marketing Brisbane - When Content Marketing Met Social Media Marketing

I think most marketers would be pretty confident in saying that social media and content marketing go hand in hand. Yes … we are aware that social media marketing and content marketing are two very different beasts, however, there is a quality in their overlap that makes everyone happy! If you need a little proof. […]

4 Great Ways to Generate B2B Leads Online through Digital Marketing

4 Great Ways to Generate B2B Leads Online through Digital Marketing

With so many options bandied about by marketers it can be difficult to know where to spend your B2B marketing dollars to get the best bang for your buck. A lot of time can be spent inflating acquisition costs and getting below average results. So what really impacts the bottom line? More than just the […]

Don’t Panic About Your Marketing

Marketing Consultants - Don’t Panic About Your Marketing

As an employer, acclimating to the culture of a new work relationship with an external marketing consultants is not unlike experiencing a new country for the first time. Everything is different, the language seems difficult to master and there is an underlying fear of the unknown. Full time employees are familiar, like an old friend, […]

Instagram Now Offers Scheduling For Business … Mostly.

Instagram Scheduling

As most of you will know, the only way to get ahead of the Instagram scheduling black hole is through using third party tools that offer pre-writing of post captions with an image, which then send out push notifications that remind you to post – still super time consuming and frustrating! As of January 31 […]