As the digital space evolves rapidly, small to medium sized businesses are doing their level best to keep up! Traditional businesses are shifting to online models to complement their brick and mortar shop fronts, new businesses are launching purely online all with one goal … to capture the growing and lucrative digital marketing space.
No matter how many hits, likes, follows, tweets, shares, retweets, loves or any other engagement buzz word you can think of, digital is worth nothing if it doesn’t convert to leads or sales! To truly be effective in business now you need to be part of the digital marketplace, however, it is how you participate and what goals you focus on that can make all the difference.
The following 3 reasons why your business needs digital marketing will show you not only how important this channel is, but also how it can actually help you to increase leads and sales to grow your business.
1. Digital marketing is cost effective
Small businesses generally have limited resources. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results.
HubSpot’s State of Inbound Report 2015 confirms that leading organisations know traditional paid advertising avenues or outbound marketing like print, outdoor and broadcast are the most overrated marketing tactics. A whopping 57% of respondents agreed that digital offers greater ROI year on year and that digital marketing gets better Cost-Per-Lead (CPL) compared to other marketing channels.
Even more interesting? Every company they surveyed — regardless of marketing spend — was three times as likely to see a higher ROI on inbound marketing campaigns as on outbound. Using smart and creative digital marketing to bring your market to you and then continue the conversation and encourage action and maintain a relationship reduces your cost of acquiring leads and customers, saving you time and money over the long term.
2. Digital marketing increases your “face” time with your target audience
Digital marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic, but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the right kind of results is what digital marketing is all about, ensuring survival for your business.
Having a clear focus on your goals is critical. Traffic is good, likes are nice and engagement is definitely important, however, getting your audience off other channels and onto yours is how you effectively use digital marketing. Use your digital media to drive your audience, to your email lists, to your ecommerce website, to your landing pages, to places where you can encourage them to take action and give you the opportunity to speak on a more personal level to convey your key messages.
3. Digital marketing ensures your business survival
A traditional brick and mortar business caters to visitors coming onsite to the store, viewing and skimming their products potentially leaving without purchasing anything. This happens over and over again, a few targeted customers will actually make a purchase and if happy with their experience, will return at a later date. If you get more lookers than buyers, your business will cease to exist.
This is no different to the internet. You may have lots of website traffic, likes, shares and so forth, however, if you cannot convert them, your online business will follow the way of the brick and mortar. Utilising digital marketing gives you the tools and techniques you need to generate highly targeted traffic that delivers your perfect client to your digital door. Understanding your market, targeting their solutions and their needs using digital marketing will ensure the survival of your business.
A great example could be using your social media to gain insight into how clients are talking about your products, reading and understanding their conversations helps you to target their specific needs. Once you have this understanding, you can create targeted and dedicated content and campaigns that specifically focus on their needs, bring them to your site to find their solution and help them solve their problem.
Adopting an inbound marketing methodology using digital marketing focuses on creating quality content that attracts people to your business and products, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
If you need some help getting your digital marketing strategy working for you, fill in our contact form (direct link to contact form). We’d love to help you discover a tailored solution that delivers and converts more clients for your business!