A Queensland based, Australian owned and operated business with over 25 years of experience in developing industry leading expertise in the building, repair, retrofitting and refurbishment in the bus and coach industry. Experience you can rely on to deliver what you need, when you need it.

With clear foresight and an understanding of their commitment to future growth by the Isaacs family, the Coachworks facility remains in its original location at Acacia Ridge in Brisbane. This geographical foundation has enabled the company to effectively grow, in place, to service the bus and coach industry of Australia and New Zealand, through its close proximity to transport infrastructure.

The Brief

Coachworks is an exceptionally busy bus and coach repair, refurbishment and servicing organisation that has been family owned and Queensland based for over 25 years. With work keeping them busy, their presence was left behind and they decided they needed to refresh their branding and upgrade their online presence to move with the times, with their objectives including:

Refresh of print branding material
Updated approach to Trade Marketing Strategies
Fresh perspective to B2B Marketing practises
Creation of business presence on social media
Digital and traditional advertising design and placement
Content strategy to gain greater awareness of their all-encompassing offerings

The Solution

Working closely with the owner and General Manager, Sivacom maintained their traditional look and feel while refreshing their brand. From their logo through to trade show staging, strong design strategy was engaged to follow the old but new brief.

Strip advertising, editorial and advertorial agreements, design and copywriting have helped boost the company’s profile, as well as introduce them to new clients and refresh existing client relationships.

Refreshing the organisational story to deliver a true account of their long-standing relationships in the industry and their growth since inception, in conjunction with the development of a professional presence for key management staff and the organisation on the LinkedIn platform, has delivered a boost in understanding and enquiry for the team.

With future plans to update the website, and develop a thought leadership content strategy for the industry, Sivacom is working closely with Coachworks to help them deliver a fresh new presence into their traditional market place.

Start Industry exposure here

“Sivacom are my go to trade marketing experts. The team is currently working on updating our brand presence and we couldn’t be happier to have them on board. If you are looking for great customer service and a trade marketing team that understands the heavy vehicle industry, I would highly recommend Sivacom.”

Scott Isaacs / Coachworks

Trade Marketing Agency – B2B Customer Centric Approach to Heavy Vehicle Industry

Our professional team of Marketing Planning and Scheduling Services, Content Marketing Services, Digital Marketing Services and Creative and Design Marketing Services provide as much or as little as you need, as your trade marketing agency.

Like what you see?