Integrated Content Marketing
Marketing is impossible without great content …there we said it! Content marketing is all about focusing on the tactics and execution, it’s about creation, curation, and editing content for the specific purpose of effectively marketing your business. Instead of directly pitching your product or service, you are delivering genuinely relevant and useful content to prospects and clients to help them solve their issues.
The Content Marketing Institute, an online resource for all things content, defines content marketing as …
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
The difference between the straight “sales guff” that most companies produce and deliver lies in two words from the above definition … Valuable and Relevant … anything outside of this is basically just spam! No matter the channel, quality content is the only way to truly succeed in a sea of posts, articles, ads, videos, tweets, and EDMs.
As traditional marketing becomes less and less effective; forward thinking organisations are turning to quality content marketing to deliver the results they need for ongoing success. Content marketing contributes to three key benefits for business; increased sales, cost savings and more loyal customers.