With so many options bandied about by marketers it can be difficult to know where to spend your B2B marketing dollars to get the best bang for your buck. A lot of time can be spent inflating acquisition costs and getting below average results. So what really impacts the bottom line? More than just the […]
Category Archives: Social Media Marketing
Content Marketing Strategy, Social Media Marketing
Consistency in social media is great, but you need to know what to do consistently to make it matter
09
Dec
Dec
It’s no secret, you can do a quick search and see page after page of search results about us marketers harping on about consistency in social media. About how consistency is key in social media marketing. Key for your audience to recognise your brand. Key in allowing you to engage and reach. Consistency in everything […]
Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
How Social Media is Transforming Destination Tourism Marketing
29
Nov
Nov
There is no denying it (no matter how hard you try), the rise and rise of social media is fundamentally changing the way tourism businesses communicate with their target market. Travellers are researching well before they even leave their homes, they are spending hours online working out everything from potential destinations, to the activities that […]
SIVACOM Digital Marketing Agency, Social Media Marketing
Social Media is your perfect partner in Real Estate, getting it right can make a huge difference to your success.
28
Nov
Nov
While most agents, or at least the agency they work for, have a social media presence … are they truly giving their clients and their prospects what they really want? As one of the largest transactions in any person’s lifetime, buying or selling a property is a huge financial and emotional endeavour. Whether it is […]
SIVACOM Digital Marketing Agency, Social Media Marketing
Don’t Rely on Social Media, Own Your Online Presence
20
Nov
Nov
I work with a whole range of amazing clients, all over Australia, on their social media, SEO, content, digital advertising and creative, but the one issue we continually have is trying to explain the relevance of an absolutely cracking website! I mean I get it, I really do… the whole world is going bananas for […]
11
Sep
Sep
Businesses are, for the most part, aware of the impact of social media and its ability to drive traffic to their site and increase conversion rates. And yet, many businesses are still not making full use of this online marketing platform? While Facebook is shaking up their platform and creating polite panic in certain circles, […]
Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
What is Social Media Marketing?
21
Jul
Jul
To get back to business basics, social media marketing is a form of Internet marketing that utilises social networking websites or platforms as a marketing tool. The goal is to produce content that users will share with their social network to help an organisation increase brand exposure, expand customer reach and encourage enquiry on products or services. By utilising the […]
Content Marketing, Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
When Content Marketing Met Social Media Marketing, What Happened?
28
Jun
Jun
I think most marketers would be pretty confident in saying that social media and content marketing go hand in hand. Yes … we are aware that social media marketing and content marketing are two very different beasts, however, there is a quality in their overlap that makes everyone happy! If you need a little proof. […]
17
May
May
While we regularly talk about how good Social Media is for any size business in terms of reach, engagement, and branding; one of the hotly debated concepts in the industry is how it can support your SEO goals. In the 2017 findings published by Econsultany in their State of Seach Marketing Report, one of the more […]
Content Marketing, Content Marketing Strategy, Digital Advertising, Digital Marketing, Digital Marketing Strategy, Marketing Strategy, SIVACOM Digital Marketing Agency, Social Media Marketing
3 Reasons Why Your Business Needs Digital Marketing
12
May
May
As the digital space evolves rapidly, small to medium sized businesses are doing their level best to keep up! Traditional businesses are shifting to online models to complement their brick and mortar shop fronts, new businesses are launching purely online all with one goal … to capture the growing and lucrative digital marketing space. No […]
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