In fact, many agents say they are reaching more buyers, negotiating with them and closing deals online. For sellers, working with an agency that has a robust social media marketing strategy can mean more eyes on their homes, and moving them off the market faster. It is becoming common practice when vetting agents that sellers […]
Category Archives: Social Media Marketing
Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
Facebook Updates to Video Ranking
11
Jun
Jun
Did you hear about the latest update on Facebook? Facebook recently announced they will be changing the way videos rank in the news-feed and this change will affect all business users of the popular platform. According to their blog release “We are sharing an update on three factors that impact video ranking on Facebook: 1) […]
Content Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
Why you should be using the 4-1-1 rule for your social media content
25
May
May
The rule was originally developed as a guideline for social media platform Twitter by Tipping Labs. The 4-1-1 rule was then popularised by Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. The rule states: “For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant […]
Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
It’s not the sexiest Facebook marketing guide…
11
Mar
Mar
but it’s worth a read if you’re serious about getting better at your marketing… Facebook has recently released a new guide on effective digital marketing test processes. Focussing on the data and the testing that helps you to better understand what it is your audience wants and when to give it to them, this guide […]
Content Marketing, Digital Marketing, SEO Services, SIVACOM Digital Marketing Agency, Social Media Marketing
4 Great Ways to Generate B2B Leads Online through Digital Marketing
13
Feb
Feb
With so many options bandied about by marketers it can be difficult to know where to spend your B2B marketing dollars to get the best bang for your buck. A lot of time can be spent inflating acquisition costs and getting below average results. So what really impacts the bottom line? More than just the […]
Content Marketing Strategy, Social Media Marketing
Consistency in social media is great, but you need to know what to do consistently to make it matter
09
Dec
Dec
It’s no secret, you can do a quick search and see page after page of search results about us marketers harping on about consistency in social media. About how consistency is key in social media marketing. Key for your audience to recognise your brand. Key in allowing you to engage and reach. Consistency in everything […]
Digital Marketing, SIVACOM Digital Marketing Agency, Social Media Marketing
How Social Media is Transforming Destination Tourism Marketing
29
Nov
Nov
There is no denying it (no matter how hard you try), the rise and rise of social media is fundamentally changing the way tourism businesses communicate with their target market. Travellers are researching well before they even leave their homes, they are spending hours online working out everything from potential destinations, to the activities that […]
SIVACOM Digital Marketing Agency, Social Media Marketing
Social Media is your perfect partner in Real Estate, getting it right can make a huge difference to your success.
28
Nov
Nov
While most agents, or at least the agency they work for, have a social media presence … are they truly giving their clients and their prospects what they really want? As one of the largest transactions in any person’s lifetime, buying or selling a property is a huge financial and emotional endeavour. Whether it is […]
SIVACOM Digital Marketing Agency, Social Media Marketing
Don’t Rely on Social Media, Own Your Online Presence
20
Nov
Nov
I work with a whole range of amazing clients, all over Australia, on their social media, SEO, content, digital advertising and creative, but the one issue we continually have is trying to explain the relevance of an absolutely cracking website! I mean I get it, I really do… the whole world is going bananas for […]
11
Sep
Sep
Businesses are, for the most part, aware of the impact of social media and its ability to drive traffic to their site and increase conversion rates. And yet, many businesses are still not making full use of this online marketing platform? While Facebook is shaking up their platform and creating polite panic in certain circles, […]
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