Category Archives: Digital Marketing

Why Your Business Needs to Post Regularly to Social Media

social media management

Businesses are, for the most part, aware of the impact of social media and its ability to drive traffic to their site and increase conversion rates. And yet, many businesses are still not making full use of this online marketing platform? While Facebook is shaking up their platform and creating polite panic in certain circles, […]

Does Social Media Enhance your SEO Efforts?

Does-Social-Media-Enhance-your-SEO-Efforts

While we regularly talk about how good Social Media is for any size business in terms of reach, engagement, and branding; one of the hotly debated concepts in the industry is how it can support your SEO goals. In the 2017 findings published by Econsultany in their State of Seach Marketing Report, one of the more […]

What is Social Media Marketing?

what is social media marketing - SIVACOM

To get back to business basics, social media marketing is a form of Internet marketing that utilises social networking websites or platforms as a marketing tool. The goal is to produce content that users will share with their social network to help an organisation increase brand exposure, expand customer reach and encourage enquiry on products or services. By utilising the […]

Click Start Your Business in 2018

Marketing Strategy - Click Start Your Business in 2018

The 2018 Telstra Small Business Intelligence Report just dropped online, and the results may surprise you! Delving into the complex relationship between consumers and small businesses, exploring the various challenges and opportunities in how they find, communicate and transact with each other. The bottom line is… If you’re not nailing it online, you’re going to […]

Instagram Now Offers Scheduling For Business … Mostly.

Instagram Scheduling

As most of you will know, the only way to get ahead of the Instagram scheduling black hole is through using third party tools that offer pre-writing of post captions with an image, which then send out push notifications that remind you to post – still super time consuming and frustrating! As of January 31 […]

Social Media Trends to Watch in 2018

Social Media Trends to Watch in 2018

With 2018 already here (what?!) the bliss of the holidays is passing minute by minute, as we all settle back into the exciting year that will be 2018. Last year saw huge leaps and bounds in functionality and technology advancements across multiple platforms, which means that the pace will quicken in 2018 as the battle […]

‘Tis the Season to be Social … Fa la la la

SOCIAL MEDIA SCHEDULING | SIVACOM

It’s that glorious time year again … food, drinks, friends, family, and some more food, however, the holiday season is not the time to take a social media vacation! You are going to have to remain active to ensure that all your hard work during the year doesn’t drop off and disappear, leaving you to […]

7+ Steps to SEO Content Strategy Mastery!

SEO Content Strategy

The all-knowing, all-seeing and well basically all-everything, Google, tells us that content is right up there in its three top ranking factors, but what constitutes good content from the Search Engine Optimisation (SEO) perspective? As the leading vehicle for modern SEO, effective content marketing is your best tactic to gain organic search results growth through […]

When Content Marketing Met Social Media Marketing, What Happened?

Content Marketing Brisbane - When Content Marketing Met Social Media Marketing

I think most marketers would be pretty confident in saying that social media and content marketing go hand in hand. Yes … we are aware that social media marketing and content marketing are two very different beasts, however, there is a quality in their overlap that makes everyone happy! If you need a little proof. […]

Don’t Panic About Your Marketing

Marketing Consultants - Don’t Panic About Your Marketing

As an employer, acclimating to the culture of a new work relationship with an external marketing consultants is not unlike experiencing a new country for the first time. Everything is different, the language seems difficult to master and there is an underlying fear of the unknown. Full time employees are familiar, like an old friend, […]