SIVA – A customer-centric approach to marketing
Products are no longer one size fits all, they have become a solution that solves a problem for your customers. Your solution needs to deliver on those needs.
Give your client the information they need to decide whether what you offer is both valuable and accessible to them as they make their purchase decision.
Instead of dictating price to the market, the price of your product is now based on how well you advocate the value that it offers to the client.
Decreeing where and when clients can access your offering has been replaced with delivering choice as to how they access your information and solution.